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Unilever ends Nestle’s ice cream monopoly

July 23rd, 2010

Consumer goods giant Unilever has managed to break Nestle’s ice cream monopoly on the beaches of Rio de Janeiro, it has been reported.

For 30 years, Nestle has been the sole seller of ice cream in the city’s public spaces but now, Unilever has been granted a license to sell its products in major sites around the city, reports the Rio Times.

Unilever owns Kibon and it currently has around a 70 per cent share of the ice cream market in the Brazilian capital but this could increase its share.

Recently, the consumer goods giant announced it would be running a marketing campaign in the UK with fashion retailer ASOS.

Called the Temptation 100 campaign, it will centre around a game featuring clothing items specially selected by ASOS’ fashion team and is the second drive by Unilever on the retail website in recent months.

The winner of the game will receive ASOS items and runners-up will take home discount vouchers for Magnum Temptation.

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