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Colour warning regulation comes into place

July 23rd, 2010

The article 24 of the regulation (EC) no. 1333/2008, which applies as of 20 July, requires that products containing the disputed “Southampton colours” need to bear a warning label “may have an adverse effect on activity and attention in children”.

The confectionery industry especially has to master the challenges linked to the growing consumer demand for more naturally formulated products and the requirements of the regulation (EC) No. 1333/2008 of 16 December 2008 on food additives.

Wild has added seven colouring foodstuffs to its Colors From Nature range in order to meet the growing demand for colours from natural sources. These are natural extracts and concentrates from plants, fruits or vegetables. Each of the ingredients corresponds to the type of fruit for which it is named.

New to the Wild colour portfolio are banana, mango, mandarin, redcurrant, elderberry and lime and allow for clean labelling without E-numbers. The new colouring foodstuffs are especially suited for use in confectionery such as hard candies, dragees, jelly gums and ice cream.

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