The manufacturer is bringing out Total Plus Omega-3s Honey Almond Flax cereal, with the aim of helping adults consume enough Omega-3s.
According to the brand, around 50 per cent of adults are looking for ways to boost their intake of the mineral.
General Mills claims the Total Plus cereal contains the daily value of 12 essential minerals and vitamins, as well as 10 per cent of the daily value of Omega-3s in every serving.
“With the new Total Plus Omega-3s cereal, health-conscious Americans who have long trusted Total to deliver superior nutrition can also reap the benefits of Omega-3 ALA from flax,” said Dan Stangler, marketing manager for Total cereal.
Omega-3 fatty acids play a key role in helping maintain a healthy body.
Last week, General Mills was the victim of a hoax press release which claimed Barack Obama had ordered a full investigation into the whole of the General Mills supply chain following product recalls.