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Divine launches 85% chocolate bar

June 25th, 2010

Divine introduces its first 85% dark chocolate bar to its range.

To clash with national Chocolate Week (11th – 17th October), the farmer-owned chocolate company Divine Chocolate has announced a new addition to its 100g bar range.

Divine’s newsest product is a 100g pure chocolate bar made with 85% cocoa solids, using Ghanaian cocoa beans from the Kuapa Kokoo co-operative that co-owns the company.

In autumn 1998, Divine was the first ever Fairtrade chocolate bar launched in the UK that was aimed at the mass market.

The company now sell a range of chocolate bar flavours, coco powder, festive chocolate treats and hampers.

Charlotte Borger from Divine Chocolate says of the launch:

“Divine is delighted to be offering an intense new flavour that plays to the consumer trend towards enjoying darker, purer chocolate products, and also ensures we’re buying more Fairtrade cocoa from the Kuapa Kokoo co-operative.”

The 85% bar delivers an intense taste of pure cocoa due to its high percentage cocoa.

The new bar extends Divine’s dark chocolate product range, which centers around its 70% cocoa bar.

Available exclusively at Tesco stores nationwide – and at Tesco’s online shop – the new bar retails at £1.69.

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