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Hershey invites people to create their own chocolate bar

June 11th, 2010

HersheyLogoConfectionary giant Hershey is inviting people to visit its Create Your Own Candy Bar experience.

Located at the firm’s Chocolate World factory, the experience allows people to select their own ingredients and design packaging for their sweet treat.

Ingredients on offer include graham crackers crumbs, crisped rice, blueberry fruit gels, chocolate cookie bits, vanilla chips and rainbow jimmies.

They will also be able to activate the machinery that makes the chocolate bar, dressed in official factory aprons and hairnets.

“Hershey’s Chocolate World’s new Create Your Own Candy Bar attraction will allow each guest to play the role of a chocolate innovator,” says Amy Hahn, general manager, The Hershey Experience.

“Giving people a chance to create their own chocolate bar and see how authentic factory equipment operates is not common in the chocolate industry. It marks another reason to visit Hershey’s Chocolate World.”

Hershey’s most popular confectionary products include Hershey’s Kisses, Reese’s Peanut Butter Cups, Jolly Ranchers and Twizzlers.

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