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General Mills wins Edison Best New Product award

May 7th, 2010

GeneralMillsAtlasFood giant General Mills has won an Edison Best New Product award for its Betty Crocker Gluten Free Dessert Mixes.

The products took home at gold award at the ceremony, which was held in New York, US, last week.

Betty Crocker was the first nationally recognised brand to launch gluten free brownie, cookie and cake mixes aimed at people with specific dietary requirements.

“We are thrilled that Betty Crocker Gluten Free Dessert Mixes won gold and are honoured to have one of the strongest brand icons in the food industry associated with one of America’s greatest inventors,” said Jodi Benson, baking research and development and transformational business development director for General Mills.

“It has been extremely rewarding to welcome gluten free consumers back to Betty Crocker through this innovative line of products.”

Other winners in the awards’ food segment included Con Agra’s Healthy Choice Mixers which received a silver accolade.

Source: Ingredients Network

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