The British press hopes that the new is confirmed, while the market awaits the reaction of Kraft.
The American firm Hershey and the Italian Ferrero studied together to jointly bid for Cadbury, as the British press.
The alliance of the two companies of multinational dimension is presented in the form of an only viable alternative to the public offer of hostile acquisition (tender offer) formulated the past October by Kraft and which evaluated Cadbury in 11 thousand million EURO. This quantity was described as “ridiculous” by the British chocolate signature.
Like it was commented on a close source of Cadbury to the newspaper The Guardian, the signature did not receive for the moment notifies on this alliance supposed between the two giants although the British press indeed awaits it. The experts of the market await reaction of Kraft on a possible improvement of their offer by Cadbury.